I sat down last night to finally go through a stack of magazines and other periodicals that had accumulated. I looked forward to flipping leisurely through the pages, stopping when a title caught my eye.
So why was I fuming within thirty seconds? All that infernal marketing done with post card-type inserts stuck inside. I hate them! Instead of the pages fluttering nicely, they jerk by in clumps unless you take the time first to go through and yank the ads out. I ripped out NINE such inserts in one magazine alone. The stack of worthless garbage littered the floor. It makes me want to boycott their products–not buy them.
Hawking wares–telling people about your product repeatedly–never works on me. I’m affected the same way by email campaigns from people I don’t know in newsletters I didn’t sign up for.
I know that when a new book comes out, we’re supposed to blitz people with “see my new book!” and “watch my new trailer!” and “join me for a free teleseminar!” and “view my podcast!” and “meet the author!” and “read my guest blog tour!” and “read my starred (Amazon) review!” Maybe it works for other people, but I just end up feeling nagged and put off by this after a while.
Where’s the Balance?
I know you need to market, and I like to hear good publishing news as much as the next author. It’s important to be willing to help with marketing your books in this publishing day and age. But there’s a big difference between a couple of announcements and ten blasts. You don’t want to cross over from intriguing a buyer into annoying him.
How do you decide where to draw the line? I very much suspect it’s a personal–and personality–thing. How do YOU feel about it?