Category Archives: marketing

Success Without Self-Promotion?

Not a week goes by that I don’t get an email asking this question: “I don’t have enough time and energy to do the self-promotion and platform building that is required now. It drains my creativity, sometimes stifling the muse … Continue reading

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Set Your OWN Course

Imagine for a moment that you are flying to an exotic island.¬† An hour or so into the flight the pilot announces over the intercom, “I have some good news and some bad news. The bad news is our radio … Continue reading

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Your Best Promotional Tool

Every week I get questions like this: “I don’t have a book out yet [or my first book came out last year], but do you think I need to have a website, a blog, a newsletter, be on Facebook and … Continue reading

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Obnoxious Marketing

I sat down last night to finally go through a stack of magazines and other periodicals that had accumulated. I looked forward to flipping leisurely through the pages, stopping when a title caught my eye. So why was I fuming … Continue reading

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Sharing Vs. Selling: a Confession

Recently I read an excellent article called¬†“Sharing vs. selling (with 3 exploitative examples)”. According to the authors, selling is good, and sharing is good, but sometimes we mislead people (intentionally or not). I might be guilty of that. If so, … Continue reading

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